Hey, we thought the Dreamcast was dead! Well, sadly it still is, yes – it wasn’t all a bad dream – but SEGA Europe is somehow still keeping things going with a new official bundle now on store shelves. If you’re on the market for a backup Dreamcast in case your current one goes kaput, this is going to be the best time to get one.
Continue reading Dreamcast Lives A Little Longer In Europe With New Official Bundle
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At long last! After a couple years of non-existence in the region, SEGA has announced that it will work to re-establish itself in Europe with a new base of operations from which it will directly sell games in the UK and across the continent.
Continue reading SEGA is Coming Back to Europe!
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Chalk this one up to being one MASSIVE rumour at the moment, but reports are circulating that Xbox console manufacturer Microsoft could be eyeing up a takeover of SEGA. Shares in SEGA rose by 17 per cent as a result of the speculation.
Continue reading SEGA Share Price Rises On Microsoft Buyout Rumours
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Tickets, you need more tickets! SEGA USA has created a new game that allows you to win tickets. It’s called the Sonic and Tails Spinner, and pictures can be seen below.
Continue reading SEGA America to Release Sonic & Tails Spinner Machine to Arcades
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Recent moves from SEGA’s corporate team suggest that it may soon be parting ways with its parent company, CSK. According to a news story on IGN, the House of Sonic has plans to sell its majority stake in CSK by the end of the fiscal year, and there are analyst predictions that CSK will soon sell its SEGA shares in kind.
Continue reading SEGA Seemingly Separating From Parent Company CSK
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Fans with a sweet tooth will be happy at this news – SEGA has signed a deal with House of Brussels Chocolates to make candy bars based on Sonic the Hedgehog. The deal will last two and a half years.
Continue reading SEGA Makes a Sonic Chocolate Bar Thanks to House of Brussels
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Summer might be over, but SEGA is still planning to continue its ‘Game Party’ series of events throughout Japan. Following a successful ‘Sonic Party’ in August, the publisher will be hosting a number of shows starting on 2nd November focusing on its upcoming Gamecube and Game Boy Advance lineup.
Continue reading SEGA Plans Autumn ‘Game Party’ Events for November in Japan
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If you needed any proof that Sonic the Hedgehog was SEGA’s biggest franchise, then maybe this recent report will confirm it. A calculation of SEGA’s third-party game sales were made for the year of 2002, and Sonic Adventure 2 Battle on Gamecube is currently the top-selling game of all of SEGA’s products.
Continue reading Report: Sonic Tops SEGA’s Third-Party Game Sales in 2002
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Japanese Sonic Team fans are being treated very well this Summer! Not only do they have a Sonic Party to look forward to, but according to a new report SEGA will be offering trial versions of GBA games at various Tokyo-based department stores so they can get a taste of Sonic Team magic. Continue reading Free SEGA GBA Demos Available to Japanese Shoppers This Summer
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It sounds like SEGA is in a bit more of a stable situation since exiting the console business a year or so ago, as according to a new report the company is interested in purchasing some third-party publishers to add to its list of development studios. Continue reading SEGA Looking to Buy Up Other Publishers
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If you can’t get to Los Angeles yourself to see the SEGA sights, then have no fear as SEGA’s already done the work for you – they’ve just launched their brand new E3 2002 microsite. Continue reading SEGA Launches A Very Blue Microsite for E3 2002
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Earlier today, Sega held an annual shareholder meeting, in which Tetsua Kayama, Sega Corp’s COO, shed some light on some exciting new bits of information and announcements. Besides other announcements, Kayama announced that a brand new Sonic game was in development and would be released next year! Continue reading New Sonic Game and Anime Series Announced
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After two years of stinging losses, SEGA has announced that it has returned to profit – and it thanks its trusty mascot Sonic the Hedgehog for helping it get there. Continue reading Sonic Rescues SEGA – Company Posts Return to Profit
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Well, it’s about bloomin’ time! After launching in Japan in September and in North America in November, Nintendo has finally launched its latest console, Gamecube, in UK and rest of Europe today. Only took them seven months!
Continue reading Nintendo Gamecube – And Sonic Adventure 2 Battle – Launch in Europe
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SEGA has unveiled its E3 2002 showcase lineup, and it looks like Phantasy Star Online will get a fair bit of attention on the Sonic Team side of things. But, unless there’s a sneak announcement happening during the show, it appears that Sonic himself won’t be showing up in any form.
Continue reading PSO Features in SEGA’s E3 2002 Lineup – But No Sonic
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After seeing a fair bit of success in Japan, SEGA America has decided to enter the wireless market too. A new subsidiary called SEGA Mobile has been established, which will focus on creating bite-size games for cellular phones, PDAs and other such handheld devices.
Continue reading SEGA Opens New North American Mobile Gaming Division
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They say that imitation is the sincerest form of flattery. Well, in the world of advertising and marketing that saying probably doesn’t get you very far, as SEGA has decided to settle out of court with sports giant Nike after allegations of a copycat ad campaign. Continue reading SEGA Settles Lawsuit With Nike Over NBA 2K2 Ad Campaign
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AM2 has announced at Sega’s Game Jam 2 event in Japan that a new Virtua Fighter game is in development for Gamecube. Continue reading Virtua Fighter Spinoff Announced for Gamecube
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A collection of retro Phantasy Star RPGs will be released on Game Boy Advance next year as part of a new wave of SEGA title hitting Nintendo’s handheld. Continue reading Phantasy Star Collection Among New List of SEGA Titles Heading to Game Boy Advance
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Sonic could see himself running on another new console alongside the Nintendo Gamecube, as a fresh new deal between Tokyo-based Coolnet Entertainment and SEGA will allow for catalogue titles in SEGA’s history to be published on Microsoft’s Xbox. Continue reading Classic Mega Drive, Saturn and Dreamcast Titles To Come to Xbox
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SEGA has said it will meet its projections for the fiscal year, and has set ambitious sales targets for the next twelve months as the company predicts a surge back to growth. Continue reading SEGA Expects Healthy Growth Following Dreamcast Discontinuation
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SEGA may have given up the home console race, but it’s still finding ways to surprise us in the hardware scene. And this latest news may shock you – the company is going to be collaborating with Nintendo and Namco on a unique arcade board called Triforce. Continue reading SEGA Working With Nintendo and Namco on ‘Triforce’ Arcade Hardware
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Sonic the Hedgehog, reporting in for his first day of work… at Nintendo! Yeah, we thought this bit of PR was a little wacky ourselves, but it’s all in good fun. Nintendo’s official website covered the initiation of SEGA’s mascot, which featured the two characters shaking hands and having a great time. Apparently Sonic is also fast at magazine cover turnarounds too. Continue reading Sonic Visits Nintendo Offices for ‘First Day At Work’
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We all know that SEGA’s arcade hit Crazy Taxi is a wacky game. But just how ‘ker-azy’ is it? Well, if you’re the unfortunate daughter of a parent current suing Sega Corp in the US, it can be quite epileptic. Continue reading SEGA Sued For ‘Causing Epileptic Seizures’ with Crazy Taxi
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Seems like SEGA is doing something right in Japan! The publisher has just come out on top in a Famitsu reader poll, making it the most popular game company of 2002 and the biggest brand that gamers were looking forward to seeing over the next year. Continue reading SEGA Tops Famitsu’s Most Popular Game Companies in Japan
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SEGA’s commitment to Microsoft’s Xbox console might be down to more than just a ‘platform-agnostic’ view of developing titles for the right machine. According to a new report, Bill Gates and his team in Redmond were in talks to merge the Microsoft gaming division with SEGA – or buying them outright – to gain a foothold in the growing console space. Continue reading Report: SEGA and Microsoft Were in Talks to Merge Companies
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In a keynote address at this year’s Tokyo Game Show, newly-third-partied SEGA unveiled its new global strategy that it says will make the company the #1 independent game publisher in the world. And if its slides are anything to go by, Sonic Team classic NiGHTS into Dreams could be a part of that strategy. Continue reading NiGHTS Gamecube Teased as SEGA Announces New Global Content Strategy
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American third-party publisher THQ has announced a partnership with SEGA that will see it co-publish six SEGA-developed and ten co-developed Game Boy Advance games throughout 2001, 2002 and 2003, including Sonic Advance. Continue reading THQ to Co-Publish Six SEGA GBA Games in the West
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SEGA has redesigned its official website with a whole host of things to drool over. There’s a swish new design featuring Sonic’s head in the background, new sections for each gaming platform and pages for the latest and upcoming games. There’s even a news post currently online talking about new Sonic Team collectibles. Continue reading SEGA Launches Redesigned Official Website
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Now that the Dreamcast is winding down for early retirement, SEGA has confirmed that it will be introducing a price drop for the console in North America. You will now be able to get the little white box for $79.95 (down from $99.95), as well as controllers for $14.95 each. Continue reading Dreamcast Price Cut Official; Get It For $79.95
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Oh Sega, you absolute tease! After Yuji Naka poured water on the idea that Mario and Sonic could star in a game together, it seems that Sega of America’s president Peter Moore is going against that, stating that the company is keeping its options open.
Continue reading SEGA Says ‘Maybe’ to Sonic and Mario Crossover
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Peter Moore spoke to IGN Cube about two things: the possibility of a joint Sega/Nintendo RPG and the sightings of Sonic in Super Smash Brothers Melee for the Gamecube. While Moore said that both are just wishful thinking right now, it would not surprise him to see something of either calibre be announced. Sega will be at Spaceworld to show their Dreamcast line up and other future projects, The Sonic Stadium will keep you posted.
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SEGA will be showcasing a whole bunch of games at the Tokyo Game Show this year, according to a new report in Japanese game magazine Famitsu. Sonic Team is celebrating the fact that it will be at the show as a third party developer for the first time, with a cool new illustration to promote TGS. See it below. Continue reading SEGA to Showcase at the Tokyo Game Show 2001
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Sonic makes an appearance in Virtua Striker 3! This arcade rendition of the Beautiful Game includes a secret team called ‘F.C. SONIC’ that features Sonic, Tails, Knuckles, Amy, Eggman and a squad of Chao. They’re even sporting their Sonic Adventure 2 designs. Check out the screens below. Continue reading Sonic Makes a Cameo in Virtua Striker 3
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No, this is not a blatant lie – there is very big rumour that Sega and Nintendo are indeed in working on a game. But – and get this – this will be a landmark game that’ll bring Sonic and Mario together for the very first time! According to the latest issue of the UK ‘N64’ magazine by Future Publishing, the news sounded pretty much like it was no rumour – so if this is true, it will bring a tear to many feuding Nintendo/Sega fans of old. Truly remarkable news. Sonic and Mario, joining forces it seems, the thought of it is just… wow! And I mean WOW!
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Remember me telling you about an RPG that Sega and Nintendo were rumoured on working on together? Well, a recent interview with Yuji Naka suggests that the rumours were indeed just mere speculation, and Sega and Nintendo are currently not making a game together. Continue reading SEGA-Nintendo RPG Not Happening, According to Yuji Naka
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