SEGA Makes a Sonic Chocolate Bar Thanks to House of Brussels

Fans with a sweet tooth will be happy at this news – SEGA has signed a deal with House of Brussels Chocolates to make candy bars based on Sonic the Hedgehog. The deal will last two and a half years.

The idea is to launch the chocolate bar in early 2003 and distribute to retailers in its initial run. Convenience stores and video outlets are likely to be the first places where you’ll be able to find this blue blur-inspired confectionary.


“The development of a Sonic the Hedgehog candy bar marks an important new focus for House of Brussels Chocolates,” said Grant Petersen, Chairman of House of Brussels’ parent company Green Fusion. “While we will continue to produce the high quality, premium chocolates that has gained a high reputation in Canada and the United States, we now will be making a chocolate aimed at the untapped dynamic youth market.

“This market is significantly larger than our current adult focus and with a product that all the youth recognize, it is assured of becoming a major marketing success. All of the taste tests that we have conducted on our new Sonic the Hedgehog candy bar have been overwhelmingly positive.”

Source: XenGamers

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Founder of The Sonic Stadium and creator/co-organiser of the Summer of Sonic convention. Loves talking about Sonic the Hedgehog in his spare time. Likes Sonic Colours a little too much for his own good, apparently.