SEGA Opens New North American Mobile Gaming Division

After seeing a fair bit of success in Japan, SEGA America has decided to enter the wireless market too. A new subsidiary called SEGA Mobile has been established, which will focus on creating bite-size games for cellular phones, PDAs and other such handheld devices.

It looks like, in the North American market, SEGA Mobile will be leveraging its classic heritage. The first game for mobile phones and PDAs will be Monkey Ball in the summer, followed by Pengo, Flicky, Puyo Puyo and Monaco GP – all of which are vintage arcade or Mega Drive titles.

Gamespot has a quote from Ryoichi Shiratsuchi, CEO of and general manager of Sega Mobile Japan, who seems very happy about the whole thing. “Staying true to our history of innovation in the gaming industry, continues to push the boundaries and expand the video game market into new territories with the launch of the Sega Mobile division.

“Bringing great Sega content to wireless platforms is another step toward’s goal of bringing networked gaming to all devices and thereby extending the pastime to mainstream audiences across the world.”

Nice one mate, couldn’t have said it better myself. As we said, SEGA Japan has already had a bit of success in the mobile gaming space already; you can check out some of the Sonic titles already released (Sonic, Golf, Fishing) as well as the Sonic Cafe service.

The Sonic Stadium may link to retailers and earn a small commission on purchases made from users who click those links. These links will only appear in articles related to the product, in an unobtrusive manner, and do not influence our editorial decisions in any way.

Published by


Founder of The Sonic Stadium and creator/co-organiser of the Summer of Sonic convention. Loves talking about Sonic the Hedgehog in his spare time. Likes Sonic Colours a little too much for his own good, apparently.