Welcome to the Archive site of The Sonic Stadium (2008-2023)
Please note that this site is no longer being updated or maintained; as a result, there may be design issues, and links to images and other media may be broken. Links to posts may redirect you to the same article on the current Sonic Stadium website.
In 2009, I found a youtube video which at the time had only a handful of views, the video showed an old Italian TV advert which was a promotion for Sega and the release of Sonic 1 in Italy. The promotion was basically ‘Buy a Sega Megadrive and get a free pin badge which gives you the chance to win win Sega prizes.’
The advert quickly became quite notorious, mainly due to the ending which featured an out of tune Sonic theme and an animation of a miscoloured Sonic with glowing red eyes pulling a goofy expression. Even TSS featured it, lovingly calling it ‘The Hog with the Death Ray Eyes.’ To date the pin badge is known as ‘The Sonic Baydge’ by various merch collectors and amazingly, they still work as they did back in 1992, when you consider this is over 20 years old, thats quite impressive.
Since 2009 the details of the promotion have remained a bit of a mystery… Until today…
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A couple of days ago I posted a roundup of all the Sonic related merchandise news I could find at the New York Toy Fair, in that post I mentioned that there was another toy fair in Nuremberg about a week prior and how Sega/Jazwares had a very big Sonic presence, but no photos of the event had come to light… until now.
A fellow merch collector over at Spindash.de was at the event and took a rather large selection of photos, including the contents of the Jazwares booth, which was displaying several toys that have yet to be announced.
Did I mention these photographs are all clear without obstruction? If your curiosity is ready, your wallets might not be.
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Sega has just announced a new licensing deal with Trademark Collections for a selection of new Sonic products. The range will include backpacks, umbrellas, school bags and even wheeled luggage featuring the blue one and his friends will be released in the UK later this year.
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On Friday, Sega Amusements posted a tweet suggesting that they were revealing a new Sonic Plush at EAG International. EAG is an arcade/amusement expo in which various companies show off arcade machines and other coin operated attractions. The plush was due to be shown next week at the event, however, it seems that someone has jumped the gun as earlier today Sega Amusements announced the entire range on their own website.
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Looking for a real piece of Sonic the Hedgehog history to add to your collection? Then look no further! Currently up for auction on ebay are a couple of really unique items that will make any Sonic merch-mad fanatic salivate!
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A few months back we heard the tragic story of four year-old Sonic the Hedgehog fan Dylan Cecil, who tragically drowned after slipping from a jetty while on holiday this summer. The funeral, in which he was buried in a Sonic coffin, was reported on several Sonic news sites and moved many in the community.
Several community sites have been in discussion about fund raisers, and so thanks to some very kind donations from SEGA and webmasters, several very rare items of Sonic the Hedgehog merchandise are being auctioned off via eBay over the coming weeks.
Below are some of the eBay listings for items in this sale:
All of the profits will go towards the Burnham Area Rescue Boat fund at the request of the Cecil family. Dig deep for a good cause.
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You could have guessed this. But it’s one thing to speculate, it’s another thing to get some form of confirmation. Sega have confirmed several new Sonic game for 2013.
In the November 2012 edition of Toys ‘N’ Playthings there is an interview with Sissel Henno who happens to be the Head of Brand Licensing at Sega (Europe). The interview is mainly focused on Sonic merchandise, in it we get some insight into not only Sonic’s future as a brand, but also confirmation for several new games to be released in 2013.
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Sonic the Hedgehog may be a well-known gaming character, but SEGA want his popularity to reach beyond gamers. How do they plan on doing that? With more licensing and merchandise. SEGA’s Jurgen Post, COO of Sega Europe, hopes that one day Sonic will be as iconic as Sanrio’s Hello Kitty.
“Sonic is a well-known character, but we’ve got a lot of room to grow in merchandising,” he told MCV.
“We dream of Hello Kitty. We’re still far off from that but we can see that our profits are growing year on year in the US and Europe [on merchandising].
“We’ve got a licensing team on the ground in the UK who are focusing on that and that team will expand. We’ve got a team in the US and which will also expand. We used to run it all out of Sega of Japan, but having people on the ground is making a big difference.
“We will always do the computer game but the merchandising is a very important aspect to Sonic.”
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Earlier in the year, we reported on a number of mysterious listings for a selection of various Sonic themed board games being made by USAopoly. However, with no word from Sega and various toy and game websites not reporting it, you’d be forgiven for thinking it was a mistake… It wasn’t!
USAopoly recently posted the above teaser image on their Facebook page. No other images or information was given such as price, or even what zones would be on the board, but they did state…
Here is a sneak peek at a few Sonic The Hedgehog titles speeding their way to retail shelves in the near future, also be on the lookout for a new Sonic puzzle as well!
Here’s hoping we’ll get more information soon, stay tuned to TSS. Now… anyone wanna guess what the Old Kent Road space is going to be? I wanna play as the Bouncy Barrel play piece… Oh and, come stay at the Hotel Death Egg, if you dare.
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It’s been a whirlwind ride of sorts for the Sonic Nendoroid figure here in the UK. Made by the Good Smile Company, this limited edition piece of merch was originally only going to available in Japan – but thanks to the surprise announcement that SonicMerchandise.com would be stocking it, fans on the other side of the world had the chance to their hands on it too (well, if they were quick enough to get a pre-order in before they sold out, anyway). Now, at last, the Nendoroids have arrived… but have they been worth the hype?
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The Sonic Stadium may link to retailers and earn a small commission on purchases made from users who click those links. These links will only appear in articles related to the product, in an unobtrusive manner, and do not influence our editorial decisions in any way.
This is most definitely the Nendoroid you are looking for.
Merch-hogs, prepare to open your wallets once more – it has been recently revealed that the all-new Sonic Nendoroid figure from the Good Smile Company will be making its way to UK shores!
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Meccano has announced that their upcoming Sonic the Hedgehog branded construction sets will be available this July and will be priced between £14.99 and £69.99. Amazon France has also added product descriptions to their listings for the items, which we have shared Google translations of after the jump.
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With the closure of the Odaiba-based SEGA JOYPOLIS last month, many fans making a pilgrimage to Tokyo might be feel a pang of disappointment in that they won’t be able to visit what was the last remaining bastion of SEGA theme parks.
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Last year saw some very high-end pieces of merchandise produced to celebrate Sonic’s 20th Anniversary (including statues, crystal cubes…even pocket watches!), but by far one of the most desirable objects offered were reproductions of Jun Senoue’s signature Sonic the Hedgehog ESP guitar. The guitars are now in full production, and Senoue-san has been to the ESP factory to oversee production!
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SEGA has issued a press release today regarding the launch of their official Sonic store SonicMerchandise.com, which went live last month. To celebrate the launch, all customers can get 15% off all items until the end of the month by using the JANSALE15 promotional code. Our readers over the pond will be happy to hear that SEGA has announced plans to release a similar store in the USA and other American markets at a later date. We’ll bring you details on the US store as and when they are made available. For now, check out the press release after the jump. Continue reading 15% Off January Sale on at SonicMerchandise.com, US Store Coming at a Later Date
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SEGA’s official online store for Sonic the Hedgehog merchandise SonicMerchandise.com is now officially open for business. The store stocks a variety of items like school supplies, electronics, apparels, DVD’s and more. The website also has a loyalty scheme which rewards purchases with points that you can later use as part payment for future spends. The store ships to the UK and Europe, and delivery charge depends on weight, size and delivery address.
Thanks to hypermikey and fluttersoard for the heads up!
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Sonic Scene has discovered that Sonic fans in Japan are getting a special Sonic Generations 20th Anniversary Set. This set includes a 20th Anniversary crystal cube, a 20th Anniversary cloth and the History of the 1st Stage Original Soundtrack White Edition (Xbox 360 & PS3)/Blue Edition (Nintendo 3DS).
Here’s a Google translation of the details:
Xbox 360 & PS3: [20] Anniversary Set 20th Anniversay Sonic crystal cube
with a weight inside the crystal cube, stereoscopic 3D laser engraved limited edition Sonic the 20th anniversary of the original design.
What you see so many angles and by moderate light, enjoy a timeless interior items.
Delivered in an outer box 20 anniversary logo stamping gorgeous!! DATA Size: 6cm Width 6 × depth 10 × height Weight: 902g ※ The picture is an image of the production. [Benefits] Store Sega Sonic 20th Anniversay Hand Sonic’s classic modern, cute and studded with hand-drawn Sonic, Sonic is a washcloth in very horsetail. ※ The picture is an image.
[Bonus Book] HISTORY OF THE 1ST STAGE Original Soundtrack White Edition ※ The picture is an image. Are limited because the number of ※, and lasts. ▼ List of songs 1.sega Call 2.angel Island / Sonic the Hedgehog 3 3.splash Hill / Sonic the Hedgehog 4 Episode I 4.palmtree Panic / Sonic the Hedgehog CD 5.green Grove / Sonic 3D Blast 6.Resort Island / Sonic R 7.emerald Coast / Sonic Adventure 8.City Escape / Sonic Adventure 2 9.westopolis / Shadow the Hedgehog 10.Forest Falls / Sonic Rivals 11.Wave Ocean / Sonic Zahejjihoggu (two thousand and six) 12.windmill Isle – Day / Sonic World Adventure
Nintendo 3DS: [20] Anniversary Set 20th Anniversay Sonic crystal cube
with a weight inside the crystal cube, stereoscopic 3D laser engraved limited edition Sonic the 20th anniversary of the original design.
What you see so many angles and by moderate light, enjoy a timeless interior items.
Delivered in an outer box 20 anniversary logo stamping gorgeous!! DATA Size: 6cm Width 6 × depth 10 × height Weight: 902g ※ The picture is an image of the production. [Benefits] Store Sega Sonic 20th Anniversay Hand Sonic’s classic modern, cute and studded with hand-drawn Sonic, Sonic is a washcloth in very horsetail. ※ The picture is an image. [Bonus Book] HISTORY OF THE 1ST STAGE Original Soundtrack Blue Edition ※ The picture is an image. Are limited because the number of ※, and lasts. ▼ List of songs 1.sega Call 2.mushroom Hill / Sonic & Knuckles 3.Toxic Caves / Sonic Spinball 4.Botanic Base / Kaotikusu 5.South Island / Sonic The Fighters 6.Seaside Hill / Sonic Heroes 7.Leaf Storm / Sonic Rush 8.Planet Kingdom / Sonic Rush Adventure 9.Metal City / Riders Sonic and the Secret Rings 10.Sand Oasis / Sonic and the Black Knight 11.Camelot Castle / Sonic 12.Tropical Resort / Sonic Colors
You can view the contents of the set in our gallery below.
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SEGA has partnered with French restaurant Flunch to promote their upcoming game Sonic Generations. From October 22nd to November 27th, you can grab one of five Sonic figurines with the purchase of a kids meal: Sonic, Tails, Knuckles, Amy or Shadow. If you’re a teen or older, you can buy the figurines separately for €3.00 each.
Flunch is also holding a contest in each of their restaurants to win a kit consisting of a copy of the PS3 or Xbox 360 version of Sonic Generations (winner’s choice) and a Sonic hat. 40 of these kits are also being given away online. The contest is open to children aged 3-10 years old residing in France, as stated in the terms and conditions.
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SEGA Europe has signed on VMC Accessories to produce a range of Sonic the Hedgehog licensed accessories ranging from Winter specialties like headwear, earmuffs, scarves, gloves and mittens to items like sunglasses, belts, fashion bags and wheeled suitcases. VMC Accessories is one of the UK’s leading suppliers of children’s licensed fashion accessories and should make a great addition to SEGA’s list of merchandise partners.
The accessories will be available to buy Spring 2012.
In other news, SEGA Spain has announced on their official Tuenti page that fans in Spain will soon be able to get their hands on a Sonic Generations t-shirt that comes packaged in a special Mega Drive-themed box. SEGA Spain says they will update soon with details of how you can obtain this item.
Thanks to SSMB member Lucky for the heads up on the VMC Accessories story and thanks to Seraphinprincess for the heads up on the Sonic Generations t-shirt news!
Got a news tip? Send it in to thesonicstadium@googlemail.com, shadzter@sonicstadium.org or via Twitter at @Shadzter and we’ll credit you for the find.
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