[youtube]http://www.youtube.com/watch?v=-kvlU5JZQrk&feature=player_embedded[/youtube]
UPDATE: SEGA of America has released the above trailer for the U.S. launch of the game on their blog. /UPDATE END

After hitting Australia on the 11th November and Europe the very next day, the wait is finally over for U.S. Sonic the Hedgehog fans, with Sonic Colours on Wii and DS now available at retail. The game has been receiving a great deal of praise from AU and EU players and mostly high review scores from critics, but now U.S. gamers can grab the game and judge it for themselves. If you didn’t see the launch trailer for the European release on Friday, we have it for you below, complete with American ESRB rating and launch date, because we’re cool like that.

[youtube]http://www.youtube.com/watch?v=xD2bqbLj1Z4[/youtube]

SEGA of America has put out the below press release to mark the occasion, too, and if you missed it, the company also released a U.S. TV commercial for the game.

SAN FRANCISCO – (BUSINESS WIRE) – SEGA of America, Inc. today announced that Sonic Colors , the new title offering a high-speed and colorful adventure, has shipped to retailers across North America. In Sonic Colors , Sonic the Hedgehog is back in an interstellar adventure with new powers, exciting moves and bold, colorful worlds to explore. Along for the journey are the Wisps, an alien race whose energy Sonic can absorb to access never-before-seen powers and unlock exciting gameplay features.

“We are thrilled for consumers to finally experience Sonic Colors,” said Alan Pritchard, Senior Vice President of Sales & Marketing, SEGA of America. “Sonic Team created an incredible game that not only balances the classic 2D side-scrolling Sonic the Hedgehog gameplay with new 3D action, but also adds a new and colorful twist using the Color Powers to create an experience unique to the Sonic franchise.”

Sonic returns to Wii and Nintendo DS in Sonic Colors, where he finds himself racing through incredible theme park-inspired worlds to rescue the colorful alien race, Wisps, from the clutches of the evil Dr. Eggman. Sonic Colors contains co-op and competitive local multi-player massive levels with multiple paths and over 40 single-player stages designed to provide a new experience with every play. Sonic Colors features eye-popping graphics at a high frame rate, new worlds exclusive to Sonic Colors and all new powers that gamers can harness to access hidden areas.

Sonic Colors is available exclusively on Wii and Nintendo DS systems and is rated E for Everyone. The game retails at $49.95 and $29.95, respectively, and will be available at all major retail outlets today, November 16, 2010.

For more information please visit www.soniccolors.com. For press assets, please visit www.sega-press.com

About SEGA of America Inc.:

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com.

Will you be picking up Sonic Colours? Are you enjoying the game? Let us know in the comments.