SEGA to Build Sonic Themed Playground in East Oakland, California

Young Sonic fans in East Oakland, California are in for a treat come November 1st, but not just because Sonic Generations will hit stores, but because SEGA of America will also open a Sonic the Hedgehog themed playground that very day to further celebrate their mascot’s 20th Anniversary. SEGA is teaming up with local “neighbohood hub” Youth UpRising and outdoor play non-profit group KaBOOM to create the playground. Children will also be able to help out with the design process.

The actual construction of the playground will take place on October 28th by SEGA volunteers and members of East Oakland community, and will be completed in just one day. Pretty quick, huh?

Check out the press release below.

SEGA of America Partners with KaBOOM! and Youth UpRising to Build Custom Sonic the Hedgehog Playground for the Children of East Oakland

In celebration of Sonic the Hedgehog’s 20th Anniversary, SEGA® of America, Inc. has partnered with KaBOOM! and Youth UpRising to bring the spirit of Sonic the Hedgehog and the joy of play to the community of East Oakland by designing and building a custom playground inspired by the iconic blue hedgehog.

On October 28th, volunteers from SEGA of America and members of the local community will construct the new playground in just one day. The playground will be designed by the very kids who will be enjoying it, making this new play space very special for the entire community. The space will provide more than 400 children in the East Oakland community with a safe place to play, creating an inspirational and fun location for all to enjoy for years to come.

“SEGA is very excited to partner with KaBOOM! to bring an amazing and unique new play-space to the kids of Youth UpRising and East Oakland,” says Marcella Churchill, Director of Marketing at SEGA of America. “There could not be a better way to celebrate Sonic the Hedgehog’s 20th Anniversary than to continue his message of energy, fun and play among the community with this playground and partnership.”

“We’re excited to be working in conjunction with SEGA and Youth UpRising to provide children in Oakland with a new playground,” said Darell Hammond, KaBOOM! Founder and CEO. “Every child deserves to have a great place to play and with the new playground in Oakland KaBOOM! will move one step closer to our vision of a great place to play within walking distance of every child in America.”

To cap off Sonic’s 20th Anniversary, SEGA’s highly anticipated new title, Sonic Generations™, will be released this Winter. The game features Sonic the Hedgehog, as both the much loved classic 1991 character and the modern-day video game hero he has become. In this exciting fast-paced adventure set across three defining eras of Sonic the Hedgehog, Sonic speeds through all new stages inspired by the most iconic environments from his 20 year history; playing as Classic Sonic and Modern Sonic in all new, re-imagined stunning levels. Sonic Generations will be available on November 1, 2011 for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft, and this winter for the Nintendo 3DS™.

SEGA’s Sonic the Hedgehog playground will open for play the day of the Sonic Generations™ American launch date, Tuesday, November 1st . at Youth UpRising, located at 8711 MacArthur Blvd, Oakland, CA 94605.

For more information about SEGA or Sonic Generations, please visit

For more news, follow SEGA on Twitter @SEGA or like us on Facebook

About SEGA® of America, Inc.: SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA of America’s Web site is located at

About KaBOOM!: KaBOOM! is the national non-profit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this Play Deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America. Since then, KaBOOM! has mapped over 85,000 places to play, built more than 2,000 playgrounds, and successfully advocated for play policies in hundreds of cities across the country. KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level.

We’ll have more information as it’s revealed.

Sources: GameSetWatch and iStockAnalyst

Got a news tip? Send it in to, or via Twitter at @Shadzter and we’ll credit you for the find.

The Sonic Stadium may link to retailers and earn a small commission on purchases made from users who click those links. These links will only appear in articles related to the product, in an unobtrusive manner, and do not influence our editorial decisions in any way.