SEGA to Build Sonic Themed Playground in East Oakland, California

Young Sonic fans in East Oakland, California are in for a treat come November 1st, but not just because Sonic Generations will hit stores, but because SEGA of America will also open a Sonic the Hedgehog themed playground that very day to further celebrate their mascot’s 20th Anniversary. SEGA is teaming up with local “neighbohood hub” Youth UpRising and outdoor play non-profit group KaBOOM to create the playground. Children will also be able to help out with the design process.

The actual construction of the playground will take place on October 28th by SEGA volunteers and members of East Oakland community, and will be completed in just one day. Pretty quick, huh?

Check out the press release below.

SEGA of America Partners with KaBOOM! and Youth UpRising to Build Custom Sonic the Hedgehog Playground for the Children of East Oakland

In celebration of Sonic the Hedgehog’s 20th Anniversary, SEGA® of America, Inc. has partnered with KaBOOM! and Youth UpRising to bring the spirit of Sonic the Hedgehog and the joy of play to the community of East Oakland by designing and building a custom playground inspired by the iconic blue hedgehog.

On October 28th, volunteers from SEGA of America and members of the local community will construct the new playground in just one day. The playground will be designed by the very kids who will be enjoying it, making this new play space very special for the entire community. The space will provide more than 400 children in the East Oakland community with a safe place to play, creating an inspirational and fun location for all to enjoy for years to come.

“SEGA is very excited to partner with KaBOOM! to bring an amazing and unique new play-space to the kids of Youth UpRising and East Oakland,” says Marcella Churchill, Director of Marketing at SEGA of America. “There could not be a better way to celebrate Sonic the Hedgehog’s 20th Anniversary than to continue his message of energy, fun and play among the community with this playground and partnership.”

“We’re excited to be working in conjunction with SEGA and Youth UpRising to provide children in Oakland with a new playground,” said Darell Hammond, KaBOOM! Founder and CEO. “Every child deserves to have a great place to play and with the new playground in Oakland KaBOOM! will move one step closer to our vision of a great place to play within walking distance of every child in America.”

To cap off Sonic’s 20th Anniversary, SEGA’s highly anticipated new title, Sonic Generations™, will be released this Winter. The game features Sonic the Hedgehog, as both the much loved classic 1991 character and the modern-day video game hero he has become. In this exciting fast-paced adventure set across three defining eras of Sonic the Hedgehog, Sonic speeds through all new stages inspired by the most iconic environments from his 20 year history; playing as Classic Sonic and Modern Sonic in all new, re-imagined stunning levels. Sonic Generations will be available on November 1, 2011 for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft, and this winter for the Nintendo 3DS™.

SEGA’s Sonic the Hedgehog playground will open for play the day of the Sonic Generations™ American launch date, Tuesday, November 1st . at Youth UpRising, located at 8711 MacArthur Blvd, Oakland, CA 94605.

For more information about SEGA or Sonic Generations, please visit

For more news, follow SEGA on Twitter @SEGA or like us on Facebook

About SEGA® of America, Inc.: SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA of America’s Web site is located at

About KaBOOM!: KaBOOM! is the national non-profit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this Play Deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America. Since then, KaBOOM! has mapped over 85,000 places to play, built more than 2,000 playgrounds, and successfully advocated for play policies in hundreds of cities across the country. KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level.

We’ll have more information as it’s revealed.

Sources: GameSetWatch and iStockAnalyst

Got a news tip? Send it in to, or via Twitter at @Shadzter and we’ll credit you for the find.

The Sonic Stadium may link to retailers and earn a small commission on purchases made from users who click those links. These links will only appear in articles related to the product, in an unobtrusive manner, and do not influence our editorial decisions in any way.


  1. D: That’s sooooo far from here!! But my mom has a friend that lives near there so i’ll see it someday… I hope there’s checkered ground…and a loop…and little Sonic character statues…
    And isn’t the construction awfully fast? I hope it isn’t…UNFINISHED. (Sonic 06) lol

    1. You have a roller coaster and a hotel room AND a SG collector’s edition. This is a small playground for kids.

  2. I wonder if you can ride in Robotnik’s flying pod. itd be funny if it’d had buttons that would activate different robotnik lines.

  3. Haha, this is now one of the many things I miss about being young(er). I’ll be living around area within the next year though, so I’ll be able to see it at least, lol.

    1. Correction, Europe and Australia got the Collector’s Edition. UK isn’t the only part of Europe :p US got the pre-order bonus. I wish you guys in the US got the Collector’s Edition too.

  4. …Uh…Oakland?…Seriously? I know it’s somewhat close to SoA but…

    …Then again I’ve never been to “East” Oakland before. Here’s hoping it’s taken care of at least for a little while.

    1. Yeah… If the area is anything like my local area in the UK, then it won’t take a day for the playground to get plastered in graffiti and damaged.

  5. Hopefully those poor children won’t have to deal with a certain Cat and Crocodile… lol

    Hopefully they’ll also put something up saying “Don’t feed the Badniks” xD

  6. This has inspired me. I will be coming to and building a Sonic-themed playground.

    All joking aside, i wonder what it’ll be like. The kids are designing it, so right now i’m cringing at images of a mini Tropical Resort ending up as the monument to Sonic. It’d be neat if it had elements from each zone in both versions of generations ending up somewhere. I know green checkers are a given, but how about CHEMICAL SLIDES? A Radical Highway jungle gym? MUSHROOM HILL MUSHROOMS? Crisis City tornadoes? Okay, maybe not that… A Final-Rushy-ARK area set to the side to serve as a mini skatepark would be boss. I’d buy SOAP Shoes for the occasion.

    1. Crisis City tornadoes! XD I’d totally go on that! However I’d feel a cow, or two…unless it’s the same one? : P

  7. If only they made this when I was 7 years old 🙁 . I don’t know if parents want their kids near a chemical plant or start a gambling addicition in casino night.

  8. I agree with Blaze and Shadzter . I have friends living there and live near by my self. Oakland is very bad in most areas I would be shocked if it wasn’t on fire by the end of the first hour and after they put the fires out it will be “mysteriously” covered in graffiti it will be Fairy land all over again. Another fun park for kids in Oakland. (greatly exaggerated but somewhere in between)

  9. Wild Canyon Rock Climbing
    Mushroom Hill Swings
    Sonic Heroes Go-Kart…thing
    Shadow’s Monkey-Bars
    Tails’s curvy slide
    Knuckles’s sand pit
    Silver’s mini-balance beam
    Sonic’s 50m dash
    Blaze’s fireman pole?
    xD…the possibilities…

  10. Will they build an Oil Ocean themed playground in Western Florida? He he he… I’ll see if I can get in on this, though I’m not 5-12 years old, but I live less than an hour away…

  11. Not to stereotype Oakland but, I wonder how it will take until the playground gets trashed? East Oakland is unfortunately known for some of the highest crime rates in the city.

  12. WTF?!? I live in Las Vegas so I guess I’ll have to make a trip down to east Oakland. Why can’t any of this cool shit happen in Vegas 🙁

    1. I live in Vegas too….. IDK why no coll junk happens here. The only thing that kids talk about at my school is going to Adventuredome/Frightdome 🙁

  13. I say they remake every playground in the U.S. to be sonic themed. It’s the only logical choice. 😉

  14. lol That’s ridiculous. Of course I’m too old for playgrounds so I haven’t the slightest interest. Might’ve when I was little. The kids’ll love it. But still. A Sonic playground? That’s just silly, but not bad. lol Heck I don’t think I’ve heard of a themed PLAYGROUND ever.

  15. So, what, they gonna put spike death traps and killer robots everywhere. That would be the true Sonic experience.

  16. xD I live near Oakland. That city is known for it’s high crime rates and gangs. I hope that place doesn’t get trashed…

  17. I’m not expecting this to be an especially Sonical playground honestly. At least, not as much as some of the commenters seem to. Maybe some motobugs on springs instead of horses or whatever, painted golden rings to climb across instead of monkey bars, a Sonic statue or mural or something with a few voice clips (CHECK OUT THE SLIDE, WHOA!) and everything else just painted Sonic themed. Checkered hills and palm trees and whatnot. I hope I’m wrong and its unbelievable though. I would drive to California to put a quarter in an Eggmobile and rock back and forth for 30 seconds while doing my best to look dastardly.

  18. Oh wow, this is awesome! My favorite baseball team are the Oakland A’s! I’ll spend a day in Oakland watching the A’s and playing awkwardly with little children on Sonic-themed playground equipment.

    That won’t be creepy or anything…

  19. SONIC THE HEDGEHOG PARK IN ….Oakland!? Now I just gotta brave the ghetto and pray I don’t get shot by one of Eggman’s badniks… or, ya know… gangsters. Oakland is trash.. I used to work out there and always feared for my life. =/

  20. I live near East Oakland, and I have been to SoA. Though I am not old enough to drive there. :c

  21. Since it’s only taking a day to build, let’s just hope it doesn’t turn out anything like Krabby Land on SpongeBob…

  22. I’m gonna go on opening day since I don’t live that far from Oakland,CA =D

    Good thing I live in San Francisco,CA =)

  23. OH, You can’t get hardly anything like plushies and what not when you live in N.C. It’s just unfair, and I’m poor…. BLAH! I’ll just keep my eyes peeled and fingers crossed! O.O’

Comments are closed.