SEGA Europe have revealed to MCV their UK marketing plans for Mario & Sonic at the Olympic Winter Games and it’s set to be SEGA’s biggest campaign ever.

TV
90 second ads costing millions of pounds will be shown alongside big shows such as the X Factor and on five kids channels on launch day.

Sega estimates that 93 per cent of housewives and 88 per cent of kids will see the advert 11 times each, while 80 per cent of 16 to 34 year-old adults will see the advert eight times each.

Cinema
8 million cinema goers over the span of 5 months will see 30 second ads for the game before family and childrens movies.

Print
SEGA has secured 5 front covers of various magazines over the course of 6 months and will be print advertising the game for 3 months.

Online
SEGA will be running online ads on various key specialist and lifestyle sites for 4 weeks.

Trade
As mentioned earlier, this will be SEGA’s biggest marketing campaign ever. SEGA are planning the following:
– Instore activities from launch to February 2010
– Full range of premium POS
– Pre-order incentives
– Competitions and online features in the months after launch
– In-store events across 40 retail outlets.

Looking to be a very exciting game launch, we’ll be keeping an eye out for more info so stay tuned to TSS in the coming weeks.