If you’re looking for ways to stay cool during the summer, then SEGA’s latest licensing partnership with Igloo will no doubt be right up your alley. A “special edition” Sonic the Hedgehog branded personal cooler is now available to purchase, with more chilled container products on the way later this year.
Priced at $39.99 and available just ahead of Sonic’s birthday (June 23rd, as if you didn’t know that already), this 7-quart personal-sized cooler – known as a ‘Playmate’ in Igloo terms – can fit up to nine standard 12-ounce cans. The first 623 customers who buy one of these will also get a limited-edition Sonic sticker to celebrate the blue blur’s birthday, according to the press release we have here. You can order one on Igloo’s website here, right now.
Quote time!
“With our exciting Sonic the Hedgehog gaming cooler collaboration, we’re speeding video game fans right down memory lane at Sonic speed! Going super retro, the Sonic Playmate perfectly captures the nostalgia of the universally loved Sonic the Hedgehog game, plus it’s coming out right ahead of Sonic’s birthday (June 23) — the perfect way to celebrate the 16-bit icon with cold refreshments at-the-ready,” said Adrienne Berkes, Vice President of Marketing at Igloo.
“This collaboration with Igloo solidifies how Sonic the Hedgehog goes beyond the limits of solely video games,” said Alex Gomez, Sr. Director, Licensing at SEGA of America. “Fans want to be able to experience their favorite blue hedgehog on and off the screen, and the nostalgic 16-bit Sonic Playmate cooler offers a great option to bring the Sonic lifestyle with you.”
Love that marketing spiel.
Apparently Igloo doesn’t yet ship to the UK, according to some investigation by sonicclaasic, only to the US. So any international fans are going to have to sweat it out until the company can send some Sonic coolers over to them. Igloo has stated that they will be “expanding this special-edition Sonic the Hedgehog Cooler Collection” with the launch of another Playmate-sized cooler, a softside cooler and some stainless-steel drinkware. So, look forward to those. If you’re in the US.