Ex-SEGA America President Peter Moore has revealed to Esquire Magazine that he has crossed the nasty path with Sonic programmer Yuji Naka, telling him “F*** you” during a Tokyo boardroom meeting. The tirade came as Moore was presenting the results to SEGA Japan of a consumer focus group, asking gamers what they thought of the SEGA brand.

At this point in time, the Dreamcast was sorely getting its arse handed to it by the Sony upstart, PlayStation 2, and the EA Sports head recollects asking people “If these brands were people, who would they be?” SEGA, unfortunately, was the “granddad with dementia who used to be cool but you couldn’t remember why”. Something familiar with that reaction there regarding today’s gaming climate, but that might just be me. Says Gamesradar:

Moore had tapes of the focus group dubbed in Japanese and headed to Tokyo to report the doddering image of Sega to the company’s board. However, when he arrived, Yuji Naka – who Moore describes as being “a tad conceited” – accused Moore of tampering with the dialogue. “I lost it,” remembers Moore. “I turned to the interpreter and said, ‘Tell him, “F*** you”.”

Although the translator refused to convey Moore’s feelings, he was pretty sure that his message got across. “Naka had lived in the US for three years, so I knew he understood. I walked out and never returned.” What a badass.

I guess Naka’s uncomfortable nature outside of programming awesome code rings even more true, what with his part in the whole Sonic X-Treme tragedy now urban legend. Power can sometimes make a guy arrogant, even Peter in his Xbox 360 days. But we have to agree with Gamesradar… man, what a badass. I’d like to buy him a beer.

When Peter Moore said “F*** you” to Yuji Naka – Gamesradar, via Kotaku