SEGA Europe has appointed CPLG (Copyright Promotions Licensing Group) to handle its Sonic the Hedgehog licensing business in Europe. This deal will see the agency promoting both the Sonic Boom and Classic Sonic brands across all major European territories, utilizing the Sonic Boom TV series and by launching exciting new products.

CPLG is a big player in licensing and responsible for some major brands, like Tony Hawk, Jurassic World, Minions, Skylanders, Kiss, Sesame Street and more. No doubt it will be interesting to see what promotions and products we will see develop from this deal.

Source: Licensing.biz