We’ve had a few items up this week regarding Brand Licensing Europe, but one thing we’ve not yet told you all is that we actually had someone at Brand Licensing Europe to check out the various booths, the reason being is that in the past not many websites/blogs bother to take pics or cover the Sega booth, so we sent our own guy, despite this year being odd in that Sega decided to advertise their own booth on twitter, our guy was able to take some additional photos and provide some new information.

The 25th Anniversary area simply had t-shirts, including two of Sonic himself (one being the box art of Sonic 1). On the other side of that wall was a sketch of a Classic Sonic ‘get ready’ pose, with an interesting little ‘GOTTA GO FAST’ logo featuring AoStH Sonic at the bottom. I tried to snag a look inside those Sonic bags that people were toting around, but all I could see was promotional material picked up from other booths.

Elsewhere in the booth, there were a few new Sonic Boom renders plastered about and the television was showcasing various trailers of season 1 of the Sonic Boom cartoon and SEGA properties like Football Manager and Total War. There were t-shirts to go with these, but you have already published photos of them on the site.

The Christmas Sonic jumper was also there; although it was difficult to get a good picture of it because people were often walking past or huddled in front of it. There is also a bag at the front (bottom right) of the image, as well as a couple of other jumpers and an Ecco t-shirt at the back, but again, people persistently positioned their bodies in inconvenient places.

Looking at the images from our correspondent myself. It would appear as if Sega are not only heavily pushing active franchises, but there is also a big desire to push what seems to be dubbed ‘The Retro Collection’

Alex Kidd, Alien Syndrome, Altered Beast, Ecco, Golden Axe, Streets of Rage and Shinobi are all listed as being licenses up for grabs. That’s quite a wealth of content right there! Would love to own some more Streets of Rage stuff, just hope that also includes Streets of Rage 2 & 3 and not just the first game.

But let’s bring it back to Sonic for now, in the last few months since we first saw the 25th Anniversary logo, we keep seeing words like ‘Classic’ and ‘Heritage’ being branded about. This is the first time that we have seen the 25th Anniversary logo and some of the promotional material for it in close and clear proximity.

The use of the classic Sonic as a sketch, that to me screams of origins/early creation, then we have the leaflet all of what appear to be T-Shirt design, notice how they are all classic era designs. No sign of any modern Sonic, or any other modern character for that matter.

Sadly there are still no clues on the content for the next big Sonic game, however with Sega promoting the 25th as being classic and heritage based and also confirming that they are intending to celebrate it, to not have a game which ties into this seems like a missed opportunity.

Very special thanks to SSMB member Pawn for the photographs and report.