Six Flags and SEGA of America have teamed up to promote three of SEGA’s latest games at participating Six Flag’s theme parks across the US, which include Sonic Generations™, Rise of Nightmares™, and The House of the Dead: OVERKILL™ – Extended Cut. Sonic Generations will be available to play throughout the day at the park, while the latter two titles, rated M for “Mature” audiences, will be part of the Fright Fest night-time events. No information has been given about what levels Sonic Generations will have open to play and which formats will be available.
The games will be available to play through to the end of October.
Check out the press release below.
Thrills Rise for SEGA at Six Flags’ Fright Fest
Copyright 2011 PR Newswire. All Rights Reserved
2011-10-19
GRAND PRAIRIE, Texas, Oct. 19, 2011 /PRNewswire/ — Six Flags Entertainment Corporation (NYSE: SIX), the world’s largest regional theme park company, and SEGA® of America, Inc. introduced a program to promote three video game titles at Six Flags Fright Fest, which is presented by SNICKERS®.SEGA will be promoting their newest game titles, Sonic Generations™, Rise of Nightmares™, and The House of the Dead: OVERKILL™ – Extended Cut, at Six Flags theme parks across the country through the end of October. The multi-faceted promotion includes hands-on SEGA Game Zones at participating parks and marketing across Six Flags Digital Networks, including Six Flags TV, Digital Menu Boards, and Jumbotron networks.
Sonic Generations, rated E for “Everyone” will be featured throughout the parks during the day. Both Rise of Nightmares and The House of the Dead, rated M for “Mature” audiences, will be highlighted during the Fright Fest night-time events that feature bone-chilling walk-through attractions, eerie shows and teeth-chattering thrill rides geared toward older audiences.
As a part of the partnership, Six Flags will launch the “Rise of Nightmares Six Flags Fright Fest Sweepstakes” that allows guests a chance to win a VIP package valid for the 2012 season as well as a Rise of Nightmares game and custom Xbox 360® video game entertainment system from Microsoft with Kinect™. The sweepstakes will be promoted via the Six Flags Media Networks, at sixflags.com, and through local in-market radio stations.
“Six Flags and SEGA® games are both synonymous with adrenaline-pumping thrills and excitement,” said Marcella Churchill, Director of Marketing at SEGA of America. “Sonic the Hedgehog has entertained the masses for over 20 years with its fast-speed fun while The House of the Dead and Rise of Nightmares are bringing over-the-top horror to the mature living rooms. We could not think of a better partnership to express these qualities.”
“This partnership is a true testament to our ability to tailor programming suitable for a specific demographic,” said David McKillips, Senior Vice President Corporate Alliances & Partnership Marketing. “Sonic Generations is the perfect fit for our family-themed daytime entertainment just as Rise of Nightmares and The House of the Dead, both M-rated, will only be enjoyed by our more mature audiences at Fright Fest night events.”
Six Flags is open for Fright Fest weekends in October. For more information, visit frightfest.sixflags.com.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with approximately $1.0 billion in revenue and 19 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest and Holiday in the Park.
About SEGA® of America, Inc.
SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA’s global website site is located at www.sega.com/us.
To find your nearest Six Flags theme park, head over to their website.
Source: IT News Online
Dang, the picture made me think the PSN demo was out lol but cool anyways.
i think tis great for sega just getting last push they are really doing everything just for the 20th anniversary
I actually went to a Six Flags last Saturday and saw this. The TVs in the waiting lines would play a trailer of Sonic Generations (this one to be exact: , along with the trailers of other games). And I went to the area where the demos were held. Though I’m not sure it’s the same for all Six Flags, or it may have changed, the demo I played featured Classic and Modern City Escape, though I only got to play the Classic level because other people wanted to play (but I did S rank it X) ).
Damn! I Live 15 Minutes away from a 6 flags. Every year I Would get a season pass but of course this year I didn’t!Hope I’m not missing out on much.
don’t worry. just get the game in what 11, 12 days?
I wonder where the closest 6 Flags is to me…
I can’t take Six Flags seriously since I saw the “ROBOTNIK LAND II” parody on YouTube, parodying one of their adverts. “P-P-P-P-P-PINGAS! P-P-P-P-P-PINGAS!”
Since i live in south carolina, six flags is really not that far from me!
shadzter i know this is your job in all but I have to say this:
PEOPLE STAY ON FREAKING TOPIC, IF YOUR GONNA TALK ABOUT THE DAMN DEMO THEN POST IT ON THE THAT TOPIC NOT THIS, GOD!!!
now that im done, it really seems Segas’ finally stepping out of its shell and seeing Sonic almost everywhere.
I’ve cleaned the comments up now and deleted all of the off-topic demo posts.
I agree, it’s great to see SEGA making such a big push for its Sonic the Hedgehog franchise 😀
No info on my local 6 Flags site.. curious to know if there’s SEGA related stuff at the gift store..?
Too bad i live outa state. oh well jsut 11 or 12 days left!
I hate the new advertisements in the corner now! they make sound. it gets annoying