Shadow Dominates E3’s LA Convention Centre

E3 is the gaming industry’s superbowl; so it’s little wonder that various companies are prepared to spend loads of money on marketing their biggest titles in outrageous ways. Sega is no exception – to promote Sonic Adventure 2, the publisher has placed an absolutely massive Shadow poster across the outside of the Los Angeles Convention Center.

Don’t let the image fool you – the LACC is a monstrous size in real life, which means that Sega has spent some serious money to get that banner posted there. See the full image – courtesy IGN – below.

timeline-e3-01

The Sonic Stadium may link to retailers and earn a small commission on purchases made from users who click those links. These links will only appear in articles related to the product, in an unobtrusive manner, and do not influence our editorial decisions in any way.

Published by

Dreadknux

Founder of The Sonic Stadium and creator/co-organiser of the Summer of Sonic convention. Loves talking about Sonic the Hedgehog in his spare time. Likes Sonic Colours a little too much for his own good, apparently.