SEGA has been very secretive about its upcoming game, code named Project Needlemouse. Until now all we know is that it’s set for 2010, in 2D and is an Action/Adventure game. Well, according to a statement posted 4 months ago over at Vimeo from the trailer’s developer Integrated Alchemy –

SEGA came to Integrated Alchemy Media without a game, without a title, without a logo, without a character, and with a challenge: Make fans of Sonic the Hedgehog excited about his return in the game you’re not going to show. We had one week. But we also had Trevor Gavin, Ryan Berkey and Vadan Less This 30 second teaser got 100,000 views in its first 48 hours and the mission was a total success.

It really does seem like SEGA wants to keep every minute detail of the game secret. For fear of one of its classic leaks, perhaps? The act of silence is working wonders on the fanbase, who are speculating all manner of things on blogs – while the SSMB’s Project Needlemouse topic has stretched to nearly 3000 posts. All on the back of that trailer. Nice work.

Let us know what you think of this development in the comments.

Thanks to The Sniper over at the SSMB for the heads up.