Sega has just announced a new licensing deal with Trademark Collections for a selection of new Sonic products. The range will include backpacks, umbrellas, school bags and even wheeled luggage featuring the blue one and his friends will be released in the UK later this year.
Sissel Henno, Head of European Brand Licensing at SEGA, said:
“We are thrilled to partner with Trademark Collections on this exciting new product range for 2013. Consumer appetite for Sonic is as strong as ever and sales are on the up across the board from toys to apparel and accessories.”
And equally happy about the deal was Helen Hillson, Creative Director at Trademark Collections.
“Trademark Collections is delighted to be working with SEGA on such a popular brand as Sonic and we look forward to showcasing the new products at Spring Fair, Hall 20 Stand F39-E38.”
The backpacks will be released in February this year, the rest of the products will be revealed at the Spring Fair held at Birminghams NEC later this year.
Source: Licensing.biz
Eh.. Cool? Well guess some news are better than nothin’.
At the start of the year, theres a lot of toy fairs and licensing events. So expect a few things like this.
Soon Sonic will become nothing but a Merchandise franchise, Joking lol
Is that picture an example of the range or not? Looks like the same stuff that’s been around for the last few years.
My dad got me a Sonic T-shirt from Primark the other day. I nearly cried I was so happy 😛
Sega is really expanding the Sonic market, it’s like every hardcore nerds fantasy
It’s just so beautiful! :’)
Still waiting for aSonic T-Shirt in my country :,(
You can’t order one?
I want the luggage…Checking in my baggage will probably warrant an amusing look from the worker person whatever they’re called.
Oh, the UK?
Well…well…well I’m gonna go cry now.
Shadow of a Hedgehog is done for…
http://www.soahcity.com/
I just want a lunchbox with Sonic slapped on the front. I could die a happy Sonic fan then.
shame alot of Sonic clothing merch is for kids and not made in teenager or adult sizes :\
Or women’s sizes. It’s pretty annoying. 🙁
I know, my dad had to buy me a man’s shirt, the neck line is really high.
I still love it though 🙂
I’d love to walk down the city street in the pouring rain with a Sonic umbrella. :O