Licensed Sonic Prime Plush Toy and 5″ Action Figures Coming July

SEGA and Jakks Pacific have announced a new licensing deal that will see the launch of a series of Sonic Prime toys to coincide with the continuation of the Netflix animation series. Among these is a new 13″ Sonic the Hedgehog plush toy and the first wave of Prime-themed 5″ articulated figures.

The Sonic the Hedgehog 13″ plush toy is posable, and “made from super soft fabrics and stuffing” (as per the press release we received for these products). Looks like you could give him a huge cuddle for days, to be fair. It will be on sale for $19.99.

Meanwhile, the first set of 5″ action figures will offer over 12 points of articulation, so you can really go for it and recreate some creative scenes from the TV show (or from your own imagination). Wave 1 of the figures includes Sonic, Tails Nine, Thorn Rose and Mr. Dr. Eggman, and will be available individually for $14.99 each.

All of these products will be available in physical stores and online retailers in “North America, Asia-Pacific, Latin America, Europe, Middle East and Africa” (so practically everywhere, then) in July. Just in time to start playing along with the new episodes when they air on Netflix.

Which ones are you getting?

The Sonic Stadium may link to retailers and earn a small commission on purchases made from users who click those links. These links will only appear in articles related to the product, in an unobtrusive manner, and do not influence our editorial decisions in any way.

Published by


Founder of The Sonic Stadium and creator/co-organiser of the Summer of Sonic convention. Loves talking about Sonic the Hedgehog in his spare time. Likes Sonic Colours a little too much for his own good, apparently.